The British High Commissioner to the Gambia, Her Excellency Sharon Wardle hosted a reception on Tuesday 15 May at her residence to celebrate the launch of the Youth and Trade Roadmap and introduction of SheTrades in the Gambia.

The guests were a diverse group of stakeholders active in the economic empowerment of women in The Gambia, ranging from policy makers, women business leaders, private sector to business support institutions. Among the guests were the Minister of Trade Dr. Isatou Touray, International Trade Centre's Executive Director Ms. Arancha Gonzalez, the UNDP Resident Coordinator, Ms. Ade Mamonyane Lekoetje.

"The UK supports women in The Gambia because they make a difference, are hardworking and entrepreneurial” said the High Commissioner Sharon Wardle.

The reception was held on the same day as the SheTrades Gambia Roundtable and provided an opportunity for networking. The "SheTrades Phenomenon", as Honourable Minister Touray calls it, generated immense interest, high optimism and expectations on empowering women through trade.

Minister Touray urged Gambian women to be more inclusive in their initiatives and support each other. She showed her commitment to bringing women to the forefront: “Women contribute a lot. Let’s make it visible”.

ITC's Executive Director Arancha Gonzalez also voiced her support to the partnership, stating that we should "further the friendship between the UK, the Gambia and ITC".

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