Webinar Series: Unlocking markets by building a sustainable tourism business

Sharing on behalf of International Trade Centre | SheTrades




Following the adoption of the SDGs in 2015, sustainability has nowadays become a global trend across sectors. For instance, the UN General Assembly has declared 2017 as the international year of sustainable tourism for development. Based on our experience, connecting women entrepreneurs with international markets needs to go hand in hand with supporting their efforts to improve the sustainability of their business model.

A few big travel agencies require their suppliers to be members of sustainability standards. Becoming members of sustainability standards may be burdensome and costly. ITC maintains a comprehensive platform of voluntary sustainability standards, called ITC Sustainability Map. It lists sustainability standards and offers a self-assessment exercise vis-à-vis standard requirements.

The requirements of sustainability standards can be used as the baseline to evaluate the sustainability of enterprises’ business model. Applying the Cambridge Value Mapping Tool to the requirements of sustainability standards can help enterprises identify value uncaptured and map related value opportunities.


A series of five webinars on “Unlocking Markets By Building A Sustainable Tourism Business” will be organized in the upcoming weeks until before the end of June 2018. To register, please send an email to ckemunto@intracen.org.

1st webinar  27 February at 11 am (Swiss time)  Introduction 
2nd webinar  13 March at 11 am (Swiss time)  ITC Sustainability Map: How to do a self-assessment of a sustainability standard?
3rd webinar  20 March at 11 am (Swiss time)   Cambridge Value Mapping Tool 
4th webinar    Selecting a sustainability standard to unlock market opportunities 
5th webinar    Sharing experience and closing discussion 

How to apply?

Registration can be done through Caroline Kemunto via email: ckemunto@intracen.org