Background on YEP in Tourism 

During the inception phase, ITC has developed the Youth and Tourism Roadmap to assess business opportunities to foster youth employment and to identify potential skill gaps in the tourism sector. The Roadmap includes sound action plans to kick-start the implementation the YEP project. The development of new tourism products including local communities, backward linkages with the agricultural sector and cultural festivals are part of the activities to enhance the capacities of a new destination up-river, the village of Janjanbureh.

ITC will retain the services of a National Consultant to assist the coordination and monitoring of activities implemented in the tourism sector in the framework of the Youth Empowerment Project. The consultant will directly work and assist implementing partners, provide guidance to the tourism core team, assist in preparing monitoring report and implemented activities. The consultant will also contribute in developing marketing material and informing private tour operators about the development of tourism activities related to craft sector and community-based tourism. ITC, as the project lead implementing agency, manages the overall project communication and visibility strategy. ITC is the intermediary for all communications between the implementing partners and the EU as well as with the media.

The role of the Communications Consultant

The national consultant will work under the overall supervision of YEP Project Manager and the direct supervision of the YEP National Coordinator and Trade Strategy Adviser of the ITC’s CEES section and in close collaboration with the other members of the YEP team and international consultants.

The role of the national consultant in the implementation of tourism activities consists of:

  • Carry out a short assessment of existing handicraft capacities in The Gambia and develop a project plan in collaboration with the YEP team and stakeholders
  • Monitor the implementation of activities of implementing partners in tourism ensuring the delivery of quality outputs and submission of monitoring reports.
  • Provide direct assistance in the development of new tourism services including:
  • Assist in the creation of a Good Market where young entrepreneurs can expose their high quality products to tourists (in partnership with ASSERT)
  • Assist in the development of new branding and services along the Ninki Nanka Trail (in partnership with various stakeholders)
  • Assist in the preparation and organization of the Kankourang festival.
  • Assist in the development of communication material and promotion toward tour agencies
  • Assist in the organisation of tourism training workshops

Eligibility criteria


  • First-hand knowledge in tourism in the tourism sector in the Gambia.
  • Experience with and knowledge of community-based tourism development project, festival management, youth educational, access to a network of tourism key stakeholders in the Gambia


  • A university degree in a relevant discipline (economics, tourism, retail, international trade and/or business administration).
  • An extensive experience may be considered in lieu of a University degree.

How to apply?

  1. Review the full description of this position (available by clicking here).
  2. Submit you application to, including the following:
  • Curriculum Vitae
  • Examples of written reports produced

Deadline for applications is WEDNESDAY, 4 July 2018.

Candidates selected could be called for face-to-face interviews