The Gambia lacks a consistent business development framework, particularly advisory, coaching, and mentoring services, and related quality assurance mechanisms. There are too many models, minimal investment in capacity development of coaches, repetitive and duplication of coaching efforts and no structured coaching program to facilitate and coordinate the growth and expansion of the provision of coaching services to MSMEs. To promote and enhance quality service delivery, there is a need for the development of quality assurance systems through a business development framework comprising of a business advisory framework, business coaching framework and business mentoring framework.
This document is an important step in this direction. It aims at bringing together relevant actors around a common framework for coaching support.