Gambia Packaging Guide

WHAT IS PACKAGING There are many definitions of packaging • Packaging is the process of enclosing or protecting products for distribution, storage, sale, and use. • A package must sell what it protects and protect what it sells. • The fundamental role of packaging is to deliver the product to the consumer in prefect condition. • Packaging protects your product; great packaging protects your brand • All the activities of designing and producing the container for a product (Philip Kotler, & Armstrong. G. (2010) 2 Packaging System Levels 3 Primary packaging (normally the package that directly surrounds the product, not including any intermediate cushioning material or wrapping) Secondary packaging (any collation or grouping package such as a multi-pack) Tertiary packaging (all elements of the transport package, whether a fibreboard case, a wood crate or a shrink-wrapped pallet)