Product packaging plays a more important role in consumer decisions than you might think. Some would argue that the packaging is as important as the product itself because it is a crucial marketing and communication tool for your business. Start thinking about your brand packaging and consider it. Packaging usually carries information about the product, the company taking responsibility for it and instructions for handling or use. It may bear a logo indicating what material it is made from, a symbol or statement about recycling and the anti-littering symbol.